Ashima Kalra : Thoughts Board

No doubts, there are ample of players in website designing, content writing and social media marketing. Still I decided to get in to the same league. Everyone asked me Why? And my answer remained same, that despite of being in the same industry, when I decided to launch my own eCommerce portal www.gettheheck.com I could not find the right company to support me and represent my portfolio in the expected way. I would not say that www.gettheheck.com is simply awesome in looks and features yet its lot better than the output that I had been delivered.  I would not say that there aren't companies doing well in this area. Definitely, they are there but the huge amount that they charge is simply too much for any individual or a start up. Not just that, there is no such communication constantly being kept from the company’s side with the client. No communication means work stopped! Finex Media Services.com was launched with the vision to remove the gap of communication between ...

My experience of 4 years in content writing and digital marketing doesn’t give me enough right to start sharing my views on how any company should plan its marketing efforts. I am still new to the industry and have to learn a lot before I start advising. Yet my association with different start-up has given me a confidence to express my views about the use and relevance social media marketing for businesses. Content has been regarded as king in search engine optimization and content has importance in social media too. But, is it the content only that can work in full scale marketing of a business, at least when it comes to social media? I believe, definitely content drives but its viral-ity in the form of campaign is equally important. Content can be in the form of images, videos, statements, information etc. Different forms of content works in different forms of mediums. For example, images work more on Facebook but less on other mediums. Likewise, one needs to figure out on the ...