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Significance of Social Media Marketing: Content, its Reach or Campaign?

My experience of 4 years in content writing and digital marketing doesn’t give me enough right to start sharing my views on how any company should plan its marketing efforts. I am still new to the industry and have to learn a lot before I start advising. Yet my association with different start-up has given me a confidence to express my views about the use and relevance social media marketing for businesses.


Content has been regarded as king in search engine optimization and content has importance in social media too. But, is it the content only that can work in full scale marketing of a business, at least when it comes to social media? I believe, definitely content drives but its viral-ity in the form of campaign is equally important. Content can be in the form of images, videos, statements, information etc. Different forms of content works in different forms of mediums. For example, images work more on Facebook but less on other mediums. Likewise, one needs to figure out on the use of content but only based on the concept based campaign that can help you to get established in the target market.


Marketing of any business is one the most challenging tasks especially for new entrants. With ample of competition around, it’s not easier to create a mark of their own in the same industry where a giant company already has a prime position. New ways of the marketing and advertising support business in market penetration, lead generation and overall market positioning.

It’s just that you need to plan and decide on how to use the best tools available in social media marketing.


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