Ashima Kalra : Thoughts Board

No doubts, there are ample of players in website designing, content writing and social media marketing. Still I decided to get in to the same league. Everyone asked me Why? And my answer remained same, that despite of being in the same industry, when I decided to launch my own eCommerce portal www.gettheheck.com I could not find the right company to support me and represent my portfolio in the expected way. I would not say that www.gettheheck.com is simply awesome in looks and features yet its lot better than the output that I had been delivered.  I would not say that there aren't companies doing well in this area. Definitely, they are there but the huge amount that they charge is simply too much for any individual or a start up. Not just that, there is no such communication constantly being kept from the company’s side with the client. No communication means work stopped! Finex Media Services.com was launched with the vision to remove the gap of communication between

I often hear this statement “Follow your Heart” from many people around. Often mentors, teachers and friends tell us to do this. We can read stories guiding people that they should do things according to what they feel is right. But do we really do that? Do we even spend a single day as per our own choice? We go to school, as we are expected to go to school. We take up a job, as we are expected to take one. We marry, as we are expected to marry till some defined age or so. What do we do with our choice? AND In case you dare to actually “Follow your Heart”… Be ready to become a laughter element for the society. This is why no one dares to “Follow their Heart”. But what if Albert Einstien also decided not to be different? We would have lost a wonderful knowledge guru and would have been refrained by his great theories and philosophies. And what if Sir Columbus had also decided to stop his craving for traveling? America would not have been discovered too. These ar

It might look boring to a few of you for reading this short story which has nothing to do with. But the reason why I am putting it down here is I am still struggling to know where I was wrong. Why glamour get more importance in the advertising world? It was some 5 years ago I guess when I was struggling for a good job here and there. Each day was a new struggle in a new place of Delhi. It’s quite hard to manage especially in the hot humid atmosphere. Anyways, I managed to reach to some part of South Delhi from North to give my interview as a content writer. Luckily, I could clear the first round and then it was the second one where I was supposed to write on the “Important of girl/women in Advertising” (Not exactly this but something related). I stated the honest opinion saying that “I personally don’t like advertisements showing up more of glamour and less of product value and importance and so on”. Probably this was like a criticism for the ad agency (of course I would not take

I had always been dedicated to my work. And so, most of the time I was made responsible for any new task that came in our office. No doubts I handled everything perfectly well. Until a new person joined claimed that she can do the entire task that I do, in comparatively lesser time. This was not what I was expecting to happen. All this made me so irritated that I decided to challenge her and challenge myself. I decided to quicken my speed and do things better than she tried to do. Each day passing by, my speed improved. Yes, now even I could manage tasks in so much lesser time. I felt satisfied looking at my better and her average performance. This went on for more than a year and I kept on succeeding over her. After exactly 1 year, my company hired a new person similar to my profile. And now he claimed that he can perform better than me. This was again heights for me. I decided to give it back. And again start my race. But at the end of the day, when I reached bac

On one hand I hear loud voices shouting for justice for the poor girl who was raped publicly by 6 men couple of weeks back and on the other hand, 2 more cases have been registered during this time. It came to me as a big shock that victims of more than 70 thousand rape cases are still waiting for a decision.    Since quite a few days I am connected to few people from Australia. They got connected as clients but end up becoming great pals. We often spend quality time together. Every time we sit to chit chat, they have something or the other to talk about their love and respect for India and its people. Not even a single conversation ends without praise for the culture, tradition, values and other richness of the nation. I cannot explain how much proud I used to feel hearing those golden words from them. Anyways, I have always heard about India being praised all around the globe.  Today, I feel ashamed about being a part of such a nation. What’s more disappointing is that

My experience of 4 years in content writing and digital marketing doesn’t give me enough right to start sharing my views on how any company should plan its marketing efforts. I am still new to the industry and have to learn a lot before I start advising. Yet my association with different start-up has given me a confidence to express my views about the use and relevance social media marketing for businesses. Content has been regarded as king in search engine optimization and content has importance in social media too. But, is it the content only that can work in full scale marketing of a business, at least when it comes to social media? I believe, definitely content drives but its viral-ity in the form of campaign is equally important. Content can be in the form of images, videos, statements, information etc. Different forms of content works in different forms of mediums. For example, images work more on Facebook but less on other mediums. Likewise, one needs to figure out on the

While growing up, we are juggling with millions of thoughts in single second. From all, we have to choose a few that helps us to take the right directions and right decisions in life. Once we plan on the same, our life gets better and worth enjoying each day. Stay positive, live free: Only two perspectives exist: Positive & Negative. It purely depends on you which do you chose to live. Once you plan to streamline your thought process in your desired perspective, your life starts flowing accordingly. So, if you decide to be positive, everything around you will positive and vice versa. The aura of positivity from within plans the environment around you. Stay positive and live freely and everything around you will start happening the way you want them to be. Live in the Present: We often live in the imaginative world of thoughts from the past and future which generally makes us forget our present. And this is the biggest mistake that we often make. We should never forget tha

When it comes to love, you should give your best. But if your love is the most undeserving, then get practical and take off their peace and steal their rest. Being selfish can only help you live happy. No one cares about what you feel than your loved ones. So, simply be with them and enjoy every moment in life. It won’t come back. Check out few one-liners on break up and commitment: 1. It’s better to stay away from love. It does nothing than just tampering hearts and souls 2. Commitments are not made for men who can’t resist confinements. 3. There are men who are brave and go to the military to fight for the nation. And then there are those who get committed. 4. It was good to be together until we had our own space. Now, that you have poked in big time. It’s time for break up. 5. The GEN Y love Mantra: love is just an outcome of MLL (Mutual Lust & Loneliness) 6. No matter how hard you try, I am not gonna be a slave for your love. I ha

We live in a very practical world where emotions play no major role. And when it comes to love, people become even more stubborn and full of attitude. But one thing that can really bring a difference is trust. Trust is the only factor that counts. If you really trust your partner, nothing can stop you from being together. We often see ample of break ups happening around and only reason behind them is lack of trust and sometimes understanding. If you trust someone, let them know..Else you would always regret it for a lifetime. What people do when they lose trust: Blame their partners for something they would never indent to do. Ask them silly questions only for the heck of satisfaction. Can’t resist even their friends’ presence with their partner. Neither enjoy themselves, nor let others enjoy. If you are really serious about your relation and love your partner truly and don’t want to let them leave you ever, start trusting them at all cost. Don’t ever let them