It might look boring to a few of you for reading this short story which has nothing to do with. But the reason why I am putting it down here is I am still struggling to know where I was wrong.
Why glamour get more importance in the advertising world?
It was some 5 years ago I guess when I was struggling for a good job here and there. Each day was a new struggle in a new place of Delhi. It’s quite hard to manage especially in the hot humid atmosphere. Anyways, I managed to reach to some part of South Delhi from North to give my interview as a content writer. Luckily, I could clear the first round and then it was the second one where I was supposed to write on the “Important of girl/women in Advertising” (Not exactly this but something related).
I stated the honest opinion saying that “I personally don’t like advertisements showing up more of glamour and less of product value and importance and so on”. Probably this was like a criticism for the ad agency (of course I would not take its name) and I was not selected. They called me in for a face to face and asked me to justify what I had written. Without any doubts, I said what I wrote and, honestly felt. The discussion went long where they kept on comment against my views and I stuck to my thoughts.
However, I lost it. They clearly mentioned that you are not from today’s society so you should first change your views and then look for a job in this industry. That time, I felt shattered and started to question myself.
Today, I laugh. With the same opinions I managed to survive here but is it really a fact that it’s the glamour only that makes your product sell?
I see many advertisements where girls have no role to play yet they are there. Is it because we live in a society full of perverts?
Why glamour get more importance in the advertising world?
It was some 5 years ago I guess when I was struggling for a good job here and there. Each day was a new struggle in a new place of Delhi. It’s quite hard to manage especially in the hot humid atmosphere. Anyways, I managed to reach to some part of South Delhi from North to give my interview as a content writer. Luckily, I could clear the first round and then it was the second one where I was supposed to write on the “Important of girl/women in Advertising” (Not exactly this but something related).
I stated the honest opinion saying that “I personally don’t like advertisements showing up more of glamour and less of product value and importance and so on”. Probably this was like a criticism for the ad agency (of course I would not take its name) and I was not selected. They called me in for a face to face and asked me to justify what I had written. Without any doubts, I said what I wrote and, honestly felt. The discussion went long where they kept on comment against my views and I stuck to my thoughts.
However, I lost it. They clearly mentioned that you are not from today’s society so you should first change your views and then look for a job in this industry. That time, I felt shattered and started to question myself.
Today, I laugh. With the same opinions I managed to survive here but is it really a fact that it’s the glamour only that makes your product sell?
I see many advertisements where girls have no role to play yet they are there. Is it because we live in a society full of perverts?
Its a very serious matter that you have highlighted here, advertisement industry is expected to be the most creative field, but the trend we are seeing of late where the advertisers, rather than thinking of new creative ideas, are simply either targeting human emotions or materializing women in order to sell the products. Its a shame and something must be done to counter it as soon as possible.
ReplyDeleteI strongly feel that the need of this hour is creative ideas and concepts. Though a large volume is coming up in online industry. Still there is a huge gap that will take years to get filled.
ReplyDelete